Santiago, Chile — At a packed Movistar Arena, in front of more than 13,000 people, Efraín Reeves, known as “El Menor” was crowned champion of the Red Bull Batalla 2026 International Final, one of the most important events in Spanish-language freestyle.
The Chilean representative claimed the title after an intense final against Peru’s Almendrades. The freestyle competition was marked by a new format that allowed finalists to choose the type of beat— a strategic factor that proved key in determining the winner of Red Bull Batalla and solidifying his position as one of the best improvisers in the world.
Ecko Unltd. and its presence at Red Bull Batalla 2026
Style also took center stage during the historic event. Through a partnership with Falabella, the champion stepped onto the stage wearing a look by Ecko Unltd., an iconic brand in streetwear and hip-hop culture since 1993.
With its urban silhouettes, oversized cuts, and strong graffiti influence, Ecko Unltd. reinforced its connection to freestyle, accompanying some of the scene’s leading figures. The brand not only dressed the champion but also positioned itself as a key part of the event’s visual identity.
Another standout competitor, Teorema, also wore pieces by Ecko, highlighting how the brand continues to be a reference within freestyle and global urban culture.
The Ecko Squad takes over Movistar Arena
The brand’s presence was fully realized through a curated group of content creators, artists, and urban culture figures who, together with Falabella, experienced the event from the very heart of freestyle.
This group of ambassadors included influential names such as Jokkerliricis and Metalinguistica_, who brought their authority within the genre, alongside the style of mr.estebvn and nicocancinoo, all showcasing key pieces from the current collection:
- Oversized Silhouettes: Maintaining the classic volume that defines today’s streetwear.
- Iconic Graphics: Designs that pay tribute to Marc Ecko’s legacy and his impact on urban fashion.
- Textures and Layers: Looks designed for the dynamism of a world-class event.
This collaboration with Falabella to dress the protagonists of the Red Bull Batalla 2026 International Final reaffirms that, just like freestyle, Ecko Unltd. continues to evolve without losing its essence: being the emblem of those unafraid to express themselves.
