As part of its growth and consolidation plan in Latin America, Hoodrich takes a new step in its international expansion by entering the Brazilian market. After strengthening its presence in Chile, the brand lands in Brazil alongside 1OF1, one of the country’s most prominent streetwear labels.
This initiative not only demonstrates Hoodrich ability to build authentic connections with new global communities, but also represents a pivotal step in its regional growth project, consolidating the brand as a highly attractive global platform for retailers, business partners, and the new generations of streetwear and urban culture.
Strategic Alliance with 1OF1 Exclusivist
Hoodrich is a British streetwear brand founded in Birmingham in 2014 by Jay Williams. What started as an independent project has grown into one of the most recognized names in contemporary urban culture, with a vision inspired by music, sports, and street lifestyle.
As part of its expansion into Latin America, the brand joins forces with 1OF1, a Brazilian streetwear label that has experienced rapid growth within the country’s urban scene. The brand has built a strong following among audiences connected to rap, trap, and sneaker culture.
To mark this new chapter in the region, the two brands bring their identities together in a first collaborative capsule, supported by a powerful audiovisual campaign that blends the energy of Brazil’s streets with Hoodrich’s British DNA.
The main pillars and highlights of this project include:
- Contemporary streetwear: Trend-setting designs with a distinct identity.
- International influence: An aesthetic heavily inspired by American urban culture.
- Musical connection: A close and organic link with the hip-hop scene.
- Exclusivity: Strategic releases through limited drops.
- Identity: Developing an active community over traditional fashion dynamics.
With this milestone, Hoodrich consolidates its global vision and seals its expansion in Latin America. Today, by connecting its heritage with the Brazilian scene, the brand reaffirms its commitment to authenticity, successfully closing a key step for its regional positioning.
Visit the e-commerce store to explore the collection: 1of1exclusivist.com
Learn more: https://www.instagram.com/hoodrichuk/
