River Island and Iconix International EMEA have announced a new partnership with the legendary New York brand PONY (Product of New York), launching a collection that blends the brand’s athletic heritage with River Island signature contemporary European urban style.
Founded in New York in 1972, PONY was born in the heart of the city’s sports culture and quickly became a global icon of footwear and athletic apparel. Worn by top-tier footballers, tennis players, and boxers throughout the 70s and 80s, its iconic chevron came to represent authenticity, attitude, and the unique spirit of New York.
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The River Island x PONY collection features a full range for men and women that blends retro inspiration with current trends, offering versatile pieces for everyday wear.
The collection combines athletic references with contemporary style elements through a curated selection of menswear and womenswear, including oversize T-shirts, graphic tees, athletic-inspired sets, joggers, track jackets, and vintage-aesthetic polos. The line also features summer-ready pieces in a color palette of yellow, pink, and lilac tones, reinforcing the balance between PONY sporting heritage and River Island design vision.
Daisy Laramy-Binks, Managing Director of Iconix International EMEA, highlighted the collaboration’s outcome: ‘We are delighted with this design-led collection that truly captures the DNA of the iconic PONY brand, bringing this authentic Product of New York to River Island customers with a fresh interpretation of its retro urban style”.
Drawing from stadium culture, New York energy, and the season’s key athletic trends, the River Island x PONY collection stands out as one of the most prominent collaborations of the European summer.
Discover more about the collection at: https://www.riverisland.com/c/men/pony
