Iconix International Inc., in partnership with Hilco Consumer-Retail Group (HCR), is proud to announce the acquisition of the popular active lifestyle brand, Salt Life. This move marks a significant step in expanding Salt Life’s global reach, with a renewed focus on wholesale and e-commerce channels.
Founded in 2003, Salt Life has evolved from a simple decal into a trusted name for water lovers, offering high-performance gear and apparel for fishing, surfing, diving, and more. This acquisition is part of Iconix’s broader strategy to enter new sectors, including water sports, hospitality, and fishing, while extending Salt Life into new product categories. While Thread Collective has been appointed as the new licensee for men’s and women’s apparel, Iconix is finalizing its core group of global licensees to rapidly scale the brand.
Iconix is thrilled to add Salt Life to its portfolio!
