{"id":3168,"date":"2026-06-12T14:26:35","date_gmt":"2026-06-12T14:26:35","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=3168"},"modified":"2026-06-12T16:38:44","modified_gmt":"2026-06-12T16:38:44","slug":"hoodrich-expande-sua-operacao-na-america-latina-junto-a-1of1-no-brasil","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/pt-br\/2026\/06\/12\/hoodrich-expande-sua-operacao-na-america-latina-junto-a-1of1-no-brasil\/","title":{"rendered":"Hoodrich expande sua opera\u00e7\u00e3o na Am\u00e9rica Latina junto \u00e0 1OF1 no Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Como <strong>plano de crescimento e consolida\u00e7\u00e3o na Am\u00e9rica Latina<\/strong>, a <a href=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" type=\"link\" id=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hoodrich<\/strong> <\/a>d\u00e1 um novo passo em sua <strong>expans\u00e3o internacional <\/strong>com sua <strong>entrada no mercado brasileiro<\/strong>. Ap\u00f3s fortalecer sua<strong> <a href=\"https:\/\/www.theline.cl\/hoodrich\" type=\"link\" id=\"https:\/\/www.theline.cl\/hoodrich\" target=\"_blank\" rel=\"noreferrer noopener\">presen\u00e7a no Chile<\/a><\/strong>, a marca desembarca no<strong> Brasil <\/strong>da m\u00e3o da<strong> <a href=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" type=\"link\" id=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" target=\"_blank\" rel=\"noreferrer noopener\">1OF1<\/a><\/strong>, uma das propostas de <strong>streetwear<\/strong> mais destacadas do pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta iniciativa n\u00e3o apenas demonstra a capacidade da <a href=\"https:\/\/www.instagram.com\/hoodrichuk\/\" type=\"link\" id=\"https:\/\/www.instagram.com\/hoodrichuk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hoodrich<\/strong> <\/a>de gerar <strong>conex\u00f5es aut\u00eanticas <\/strong>com novas <strong>comunidades globais<\/strong>, mas tamb\u00e9m representa um passo fundamental no projeto de <strong>crescimento regional<\/strong>, consolidando a marca como uma plataforma global de <strong>alto apelo para <em>retailers<\/em><\/strong>,<strong> parceiros comerciais<\/strong> e <strong>as novas gera\u00e7\u00f5es<\/strong> do <strong>streetwear<\/strong> e da <strong>cultura urbana<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3139\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-683x1024.jpeg\" alt=\"\" class=\"wp-image-3139\" style=\"width:208px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-683x1024.jpeg 683w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-200x300.jpeg 200w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-768x1152.jpeg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-1024x1536.jpeg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-1365x2048.jpeg 1365w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3145\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-683x1024.jpeg\" alt=\"\" class=\"wp-image-3145\" style=\"width:212px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-683x1024.jpeg 683w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-200x300.jpeg 200w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-768x1152.jpeg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-1024x1536.jpeg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1.jpeg 1280w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3136\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-683x1024.jpeg\" alt=\"\" class=\"wp-image-3136\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-683x1024.jpeg 683w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-200x300.jpeg 200w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-768x1152.jpeg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-1024x1536.jpeg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-1365x2048.jpeg 1365w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:26px\"><strong>Alian\u00e7a Estrat\u00e9gica com a 1OF1 Exclusivist<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Hoodrich<\/strong> \u00e9 uma <strong>marca brit\u00e2nica<\/strong> de <strong>streetwear <\/strong>fundada em <strong>Birmingham em 2014<\/strong> por <strong>Jay Williams.<\/strong> O que come\u00e7ou como um projeto independente tornou-se uma das <strong>marcas mais relevantes da cultura urbana atual<\/strong>, com uma identidade inspirada pela <strong>m\u00fasica, pelo esporte e pelo lifestyle das ruas<\/strong>.<\/p>\n\n\n\n<div style=\"display: flex; justify-content: center; align-items: center; margin: 20px 0;\">\n    <div style=\"width: 100%; max-width: 640px; aspect-ratio: 16 \/ 9;\">\n        <iframe \n            width=\"100%\" \n            height=\"100%\" \n            src=\"https:\/\/www.youtube.com\/embed\/1skvf_m00fM\" \n            title=\"Hoodrich: Built From the Streets, Recognized Worldwide\" \n            frameborder=\"0\" \n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n            allowfullscreen\n            style=\"border-radius: 8px; box-shadow: 0 4px 10px rgba(0,0,0,0.15);\">\n        <\/iframe>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Neste <strong>novo passo<\/strong> pela <strong>Am\u00e9rica Latina<\/strong>, a marca une for\u00e7as com a <strong>1OF1<\/strong>, uma <strong>marca brasileira de streetwear<\/strong> que vem registrando um r\u00e1pido crescimento dentro da cena urbana do pa\u00eds. Sua proposta conquistou <strong>forte relev\u00e2ncia no mercado local<\/strong>, especialmente entre os <strong>p\u00fablicos ligados ao rap, ao trap e \u00e0 cultura sneaker<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para marcar este <strong>novo cap\u00edtulo<\/strong> na regi\u00e3o, as duas marcas unem suas identidades em uma <strong>primeira c\u00e1psula colaborativa<\/strong>, acompanhada por uma<strong> poderosa campanha audiovisual <\/strong>que captura a ess\u00eancia das<strong> ruas do Brasil <\/strong>e o <strong>DNA<\/strong> <strong>brit\u00e2nico da Hoodrich.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os principais <strong>pilares <\/strong>e <strong>highlights <\/strong>deste projeto, destacam-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streetwear contempor\u00e2neo:<\/strong> Designs que ditam tend\u00eancias com identidade pr\u00f3pria.<\/li>\n\n\n\n<li><strong>Influ\u00eancia internacional:<\/strong> Uma est\u00e9tica fortemente inspirada na cultura urbana norte-americana.<\/li>\n\n\n\n<li><strong>Conex\u00e3o musical:<\/strong> Um v\u00ednculo estreito e org\u00e2nico com a cena do hip-hop.<\/li>\n\n\n\n<li><strong>Exclusividade:<\/strong> Lan\u00e7amentos estrat\u00e9gicos por meio de <em>drops<\/em> limitados.<\/li>\n\n\n\n<li><strong>Identidade:<\/strong> O desenvolvimento de uma comunidade ativa antes das din\u00e2micas da moda tradicional.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com este marco, a <strong>Hoodrich<\/strong> <strong>consolida sua vis\u00e3o global e sela sua expans\u00e3o na Am\u00e9rica Latina<\/strong>. Hoje, ao <strong>conectar sua heran\u00e7a<\/strong> com a cena brasileira, a marca reafirma seu compromisso com a autenticidade, encerrando com sucesso um passo fundamental para seu posicionamento regional.<\/p>\n\n\n\n<div style=\"max-width:500px; margin:0 auto;\">\n  <blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZIRmSLxKSy\/\" data-instgrm-version=\"14\" style=\"width:100%;\">\n  <\/blockquote>\n<\/div>\n\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Acesse o e-commerce para conhecer a cole\u00e7\u00e3o: <a href=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" type=\"link\" id=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" target=\"_blank\" rel=\"noreferrer noopener\">1of1exclusivist.com <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saiba mais: <a href=\"https:\/\/www.instagram.com\/hoodrichuk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/hoodrichuk\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um marco fundamental no plano de crescimento regional que introduz a marca em um novo mercado estrat\u00e9gico, consolidando seu apelo para retailers, parceiros comerciais e as novas gera\u00e7\u00f5es da cultura urbana.<\/p>\n","protected":false},"author":1,"featured_media":3158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27,1],"tags":[149,148,33],"class_list":["post-3168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam-pt-br","category-sin-categorizar","tag-1of1-2","tag-hoodrich-x-1of1","tag-iconix-latam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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