{"id":3127,"date":"2026-06-02T18:50:56","date_gmt":"2026-06-02T18:50:56","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=3127"},"modified":"2026-06-02T18:50:59","modified_gmt":"2026-06-02T18:50:59","slug":"pony-lanca-colaboracao-exclusiva-com-a-river-island-na-europa","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/pt-br\/2026\/06\/02\/pony-lanca-colaboracao-exclusiva-com-a-river-island-na-europa\/","title":{"rendered":"PONY lan\u00e7a colabora\u00e7\u00e3o exclusiva com a River Island na Europa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong>River Island<\/strong> e a <strong><a href=\"https:\/\/iconixbrand.com\/\" type=\"link\" id=\"https:\/\/iconixbrand.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iconix International EMEA<\/a><\/strong> anunciaram uma <strong>nova parceria<\/strong> com a lend\u00e1ria marca nova-iorquina <strong><a href=\"https:\/\/pony.com\/?srsltid=AfmBOopN9hh9qdFp1h_nMsT-504ugqOak4JW4wkIA8YXwfL8HYQvAhIG\" type=\"link\" id=\"https:\/\/pony.com\/?srsltid=AfmBOopN9hh9qdFp1h_nMsT-504ugqOak4JW4wkIA8YXwfL8HYQvAhIG\" target=\"_blank\" rel=\"noreferrer noopener\">PONY<\/a><\/strong> (Product of New York), dando vida a uma <strong>cole\u00e7\u00e3o que combina o legado esportivo<\/strong> da marca com o <strong>estilo urbano contempor\u00e2neo<\/strong> europeu caracter\u00edstico da <strong><a href=\"https:\/\/www.riverisland.com\/\" type=\"link\" id=\"https:\/\/www.riverisland.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">River Island<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"max-width:350px; margin:20px auto;\">\n    <blockquote\n        class=\"instagram-media\"\n        data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DYzeBY7kz-9\/\"\n        data-instgrm-version=\"14\"\n        style=\"width:100%; min-width:280px;\">\n    <\/blockquote>\n<\/div>\n\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada em <strong>Nova York em 1972<\/strong>, a <strong>PONY<\/strong> nasceu no cora\u00e7\u00e3o da <strong>cultura esportiva da cidade<\/strong> e rapidamente se tornou um <strong>\u00edcone global <\/strong>de cal\u00e7ados e vestu\u00e1rio esportivo. Utilizada por grandes <strong>jogadores de futebol<\/strong>, <strong>tenistas<\/strong> e <strong>boxeadores<\/strong> durante as<strong> d\u00e9cadas de 70 e 80<\/strong>, o seu emblem\u00e1tico <strong>chevron<\/strong> passou a representar<strong> autenticidade<\/strong>, <strong>atitude<\/strong> e o <strong>esp\u00edrito \u00fanico<\/strong> de Nova York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:26px\"><strong>Streetwear com legado: Os itens essenciais da cole\u00e7\u00e3o c\u00e1psula<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o <strong><a href=\"https:\/\/www.instagram.com\/p\/DYzeBY7kz-9\/\" type=\"link\" id=\"https:\/\/www.instagram.com\/p\/DYzeBY7kz-9\/\" target=\"_blank\" rel=\"noreferrer noopener\">River Island x PONY<\/a><\/strong> apresenta uma linha completa para <strong>homem e mulher<\/strong> que combina inspira\u00e7\u00e3o <strong>retro com as tend\u00eancias atuais<\/strong>, oferecendo pe\u00e7as vers\u00e1teis para o dia a dia.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3094\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-50-1024x1024.jpg\" alt=\"\" class=\"wp-image-3094\" style=\"width:282px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-50-1024x1024.jpg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-50-300x300.jpg 300w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-50-150x150.jpg 150w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-50-768x768.jpg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-50-1536x1536.jpg 1536w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-50-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3100\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-66-1024x1024.jpg\" alt=\"\" class=\"wp-image-3100\" style=\"width:287px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-66-1024x1024.jpg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-66-300x300.jpg 300w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-66-150x150.jpg 150w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-66-768x768.jpg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-66-1536x1536.jpg 1536w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-66-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3097\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-11-1024x1024.jpg\" alt=\"\" class=\"wp-image-3097\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-11-1024x1024.jpg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-11-300x300.jpg 300w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-11-150x150.jpg 150w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-11-768x768.jpg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-11-1536x1536.jpg 1536w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-11-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>cole\u00e7\u00e3o<\/strong> combina <strong>refer\u00eancias desportivas<\/strong> e elementos de <strong>estilo contempor\u00e2neo<\/strong> atrav\u00e9s de uma <strong>sele\u00e7\u00e3o de pe\u00e7as <\/strong>para homem e mulher que inclui t-shirts oversize, t-shirts gr\u00e1ficas, conjuntos de inspira\u00e7\u00e3o atl\u00e9tica, cal\u00e7as desportivas, casacos track e polos de est\u00e9tica vintage. A linha incorpora ainda pe\u00e7as para a <strong>temporada de ver\u00e3o<\/strong> numa paleta de cores que integra <strong>tons amarelos<\/strong>, <strong>cor-de-rosa<\/strong> <strong>e lil\u00e1s<\/strong>, refor\u00e7ando o <strong>equil\u00edbrio <\/strong>entre a heran\u00e7a desportiva da <strong>PONY<\/strong> e a proposta de design da<strong> River Island<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daisy Laramy-Binks, <strong>Managing Director<\/strong> da<strong> Iconix International EMEA<\/strong>, destacou o resultado da colabora\u00e7\u00e3o: <em>&#8220;Estamos encantados com esta cole\u00e7\u00e3o de design que realmente captura o ADN da ic\u00f3nica marca PONY e aproxima este aut\u00eantico Product of New York dos clientes da River Island, com uma interpreta\u00e7\u00e3o fresca do seu estilo urbano retro&#8221;.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3104\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-28-1024x1024.jpg\" alt=\"\" class=\"wp-image-3104\" style=\"width:362px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-28-1024x1024.jpg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-28-300x300.jpg 300w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-28-150x150.jpg 150w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-28-768x768.jpg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-28-1536x1536.jpg 1536w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-28-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3107\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-35-1024x1024.jpg\" alt=\"\" class=\"wp-image-3107\" style=\"width:364px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-35-1024x1024.jpg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-35-300x300.jpg 300w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-35-150x150.jpg 150w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-35-768x768.jpg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-35-1536x1536.jpg 1536w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/EUROPE-PONY-PHOTOSHOOT-SS26-PONY-X-RI-INTERNAL-ONLY-35-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com refer\u00eancias \u00e0 cultura dos est\u00e1dios, \u00e0 energia de Nova York e \u00e0s principais tend\u00eancias esportivas da temporada, a <strong>cole\u00e7\u00e3o River Island x PONY<\/strong> posiciona-se como uma das <strong>colabora\u00e7\u00f5es mais marcantes do ver\u00e3o europeu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais sobre a cole\u00e7\u00e3o em: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.riverisland.com\/c\/men\/pony\">https:\/\/www.riverisland.com\/c\/men\/pony<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Iconix International potencia o estilo urbano europeu ao unir o legado nova-iorquino da PONY com a vis\u00e3o contempor\u00e2nea da River Island. Uma colabora\u00e7\u00e3o estrat\u00e9gica que funde a heran\u00e7a desportiva e as tend\u00eancias atuais numa cole\u00e7\u00e3o c\u00e1psula imprescind\u00edvel para esta temporada.<\/p>\n","protected":false},"author":1,"featured_media":3115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[144,143,141,142],"class_list":["post-3127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacional-pt-br","tag-europa-2","tag-new-york-2","tag-pony-2","tag-pony-x-river-island-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PONY lan\u00e7a colabora\u00e7\u00e3o exclusiva com a River Island na Europa - Iconix Latin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconixlatam.com\/pt-br\/2026\/06\/02\/pony-lanca-colaboracao-exclusiva-com-a-river-island-na-europa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PONY lan\u00e7a colabora\u00e7\u00e3o exclusiva com a River Island na Europa - Iconix Latin\" \/>\n<meta property=\"og:description\" content=\"A Iconix International potencia o estilo urbano europeu ao unir o legado nova-iorquino da PONY com a vis\u00e3o contempor\u00e2nea da River Island. 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