{"id":3301,"date":"2026-07-24T14:42:57","date_gmt":"2026-07-24T14:42:57","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=3301"},"modified":"2026-07-24T18:20:42","modified_gmt":"2026-07-24T18:20:42","slug":"iconix-latam-at-intermoda-guadalajara-2026","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/en\/2026\/07\/24\/iconix-latam-at-intermoda-guadalajara-2026\/","title":{"rendered":"Iconix LATAM at Intermoda Guadalajara 2026"},"content":{"rendered":"\n

For another year, Iconix LATAM took part in Intermoda Guadalajara 2026<\/strong>, Mexico’s leading fashion trade show and one of Latin America’s most important business platforms for the fashion industry.<\/p>\n\n\n\n

For the fourth consecutive year, we showcased a dedicated booth featuring some of the brands with the greatest growth potential in the Mexican market, including Ed Hardy, Hoodrich, Pony, Cannon Home, and Danskin<\/strong>.<\/p>\n\n\n\n

Throughout the four-day event, we welcomed existing licensees from across the region, strengthening relationships <\/strong>and discussing the next steps for each brand. At the same time, we held new meetings with prospective licensees, manufacturers, and strategic partners<\/strong> interested in expanding our brand portfolio in Mexico.<\/p>\n\n\n\n

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Time Square & Coppel Visit Iconix LATAM<\/em><\/figcaption><\/figure>\n\n\n\n

The agenda also included participation in IM Talks<\/strong>, a conference series where industry leaders shared their perspectives on the trends reshaping fashion, consumer behavior, and retail across Mexico and around the world.<\/p>\n\n\n\n

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Beyond the business opportunities, Intermoda represents a valuable platform for gaining deeper insights into the evolving Mexican market, understanding changing consumer dynamics, identifying new growth opportunities, and continuing to build long-term relationships with key players across the industry.<\/p>\n\n\n\n

Key Takeaways from Intermoda 2026<\/strong><\/p>\n\n\n\n

Beyond the meetings and business opportunities, this year’s edition offered valuable insights into the present and future of the Mexican market.<\/p>\n\n\n\n

One of the key messages shared throughout the IM Talks<\/strong> was the importance of strengthening the identity of Mexican fashion by supporting local creative talent and developing proposals<\/strong> that authentically connect with the country’s culture and consumers. Rather than simply replicating global trends, the industry is increasingly focused on celebrating what makes the Mexican market unique<\/strong>.<\/p>\n\n\n\n

Another recurring theme was the importance of pricing strategy<\/strong>. Industry experts agreed that Mexican consumers place significant emphasis on the balance between value and price<\/strong> when making purchasing decisions, making a well-positioned and competitive value proposition essential for any brand seeking long-term success.<\/p>\n\n\n\n

These conversations allow us to deepen our understanding of the market and continue supporting our partners<\/strong> with insights, context, and strategies that drive the growth of our brands across the region.<\/p>\n\n\n\n

Four days of meetings, industry insights, learning, and new opportunities reaffirm our commitment to connecting global brands with the right partners to accelerate their growth throughout Latin America.<\/p>\n\n\n\n

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