{"id":3162,"date":"2026-06-12T14:27:25","date_gmt":"2026-06-12T14:27:25","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=3162"},"modified":"2026-06-12T16:19:11","modified_gmt":"2026-06-12T16:19:11","slug":"hoodrich-expands-its-latin-american-operations-alongside-1of1-in-brazil","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/en\/2026\/06\/12\/hoodrich-expands-its-latin-american-operations-alongside-1of1-in-brazil\/","title":{"rendered":"Hoodrich expands its Latin American operations alongside 1OF1 in Brazil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As part of its<strong> growth and consolidation plan<\/strong> in <strong>Latin America<\/strong>, <strong><a href=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" type=\"link\" id=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" target=\"_blank\" rel=\"noreferrer noopener\">Hoodrich<\/a> <\/strong>takes a new step in its<strong> international expansion <\/strong>by entering the <strong>Brazilian market<\/strong>. After strengthening its <a href=\"https:\/\/www.theline.cl\/hoodrich\" type=\"link\" id=\"https:\/\/www.theline.cl\/hoodrich\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>presence in Chile<\/strong>,<\/a> the brand lands in <strong>Brazil <\/strong>alongside <strong><a href=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" type=\"link\" id=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" target=\"_blank\" rel=\"noreferrer noopener\">1OF1<\/a><\/strong>, one of the country&#8217;s most prominent<strong> streetwear <\/strong>labels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This initiative not only demonstrates <strong><a href=\"https:\/\/www.instagram.com\/hoodrichuk\/\" type=\"link\" id=\"https:\/\/www.instagram.com\/hoodrichuk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hoodrich<\/a><\/strong> ability to build <strong>authentic connections <\/strong>with new <strong>global communities<\/strong>, but also represents a pivotal step in its <strong>regional growth project<\/strong>, consolidating the brand as a highly <strong>attractive global platform for retailers<\/strong>, <strong>business partners<\/strong>, and the <strong>new generations of streetwear<\/strong> and <strong>urban culture<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3138\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-683x1024.jpeg\" alt=\"\" class=\"wp-image-3138\" style=\"width:239px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-683x1024.jpeg 683w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-200x300.jpeg 200w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-768x1152.jpeg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-1024x1536.jpeg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-1365x2048.jpeg 1365w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/obrunomarin-28-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3144\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-683x1024.jpeg\" alt=\"\" class=\"wp-image-3144\" style=\"width:241px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-683x1024.jpeg 683w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-200x300.jpeg 200w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-768x1152.jpeg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1-1024x1536.jpeg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/PDRO6234-1.jpeg 1280w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3135\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-683x1024.jpeg\" alt=\"\" class=\"wp-image-3135\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-683x1024.jpeg 683w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-200x300.jpeg 200w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-768x1152.jpeg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-1024x1536.jpeg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-1365x2048.jpeg 1365w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/06\/DSCF2683-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:26px\"><strong>Strategic Alliance with 1OF1 Exclusivist<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hoodrich <\/strong>is a <strong>British streetwear<\/strong> brand founded in<strong> Birmingham in 2014<\/strong> by <strong>Jay Williams.<\/strong> What started as an independent project has grown into one of the <strong>most recognized names in contemporary urban culture<\/strong>, with a vision <strong>inspired by music, sports, and street lifestyle<\/strong>.<\/p>\n\n\n\n<div style=\"display: flex; justify-content: center; align-items: center; margin: 20px 0;\">\n    <div style=\"width: 100%; max-width: 640px; aspect-ratio: 16 \/ 9;\">\n        <iframe \n            width=\"100%\" \n            height=\"100%\" \n            src=\"https:\/\/www.youtube.com\/embed\/1skvf_m00fM\" \n            title=\"Hoodrich: Built From the Streets, Recognized Worldwide\" \n            frameborder=\"0\" \n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n            allowfullscreen\n            style=\"border-radius: 8px; box-shadow: 0 4px 10px rgba(0,0,0,0.15);\">\n        <\/iframe>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As part of its expansion into <strong>Latin America<\/strong>, the brand joins forces with <strong>1OF1<\/strong>, a <strong>Brazilian streetwear<\/strong> label that has experienced rapid growth within the country&#8217;s urban scene. The brand has built a strong following among <strong>audiences connected to rap, trap, and sneaker culture<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To mark this <strong>new chapter<\/strong> in the region, the two brands <strong>bring their identities together<\/strong> in a <strong>first collaborative capsule<\/strong>, supported by a <strong>powerful audiovisual campaign<\/strong> that blends the <strong>energy of Brazil\u2019s<\/strong> streets with <strong>Hoodrich\u2019s British DNA<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main<strong> pillars<\/strong> and <strong>highlights<\/strong> of this project include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contemporary streetwear:<\/strong> Trend-setting designs with a distinct identity.<\/li>\n\n\n\n<li><strong>International influence:<\/strong> An aesthetic heavily inspired by American urban culture.<\/li>\n\n\n\n<li><strong>Musical connection:<\/strong> A close and organic link with the hip-hop scene.<\/li>\n\n\n\n<li><strong>Exclusivity:<\/strong> Strategic releases through limited drops.<\/li>\n\n\n\n<li><strong>Identity:<\/strong> Developing an active community over traditional fashion dynamics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With this milestone, <strong>Hoodrich<\/strong> <strong>consolidates its global vision and seals its expansion in Latin America<\/strong>. Today, by <strong>connecting its heritage<\/strong> with the Brazilian scene, the brand reaffirms its commitment to authenticity, successfully closing a key step for its regional positioning.<\/p>\n\n\n\n<div style=\"max-width:500px; margin:0 auto;\">\n  <blockquote class=\"instagram-media\"\n    data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZIRmSLxKSy\/\"\n    data-instgrm-version=\"14\"\n    style=\"width:100%;\">\n  <\/blockquote>\n<\/div>\n\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Visit the e-commerce store to explore the collection: <a href=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" type=\"link\" id=\"https:\/\/1of1exclusivist.com\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnRuzpfFF6UTRsj7LxziolGOEem6jE45fbAa5SE7M4Dknp5Iv8kypXmpCt2cI_aem_0jAcTUv2u87ag-EVpcJJwQ\" target=\"_blank\" rel=\"noreferrer noopener\">1of1exclusivist.com<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more: <a href=\"https:\/\/www.instagram.com\/hoodrichuk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/hoodrichuk\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A key milestone in the regional growth plan that introduces the brand to a new strategic market, consolidating its appeal to retailers, business partners, and the new generations of urban culture.<\/p>\n","protected":false},"author":1,"featured_media":3157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24,1],"tags":[147,146,67,38],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam-en","category-sin-categorizar","tag-1of1","tag-hoodrich-2","tag-iconix-international-2","tag-iconix-latam-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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