{"id":3079,"date":"2026-05-08T14:58:32","date_gmt":"2026-05-08T14:58:32","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=3079"},"modified":"2026-05-08T14:58:36","modified_gmt":"2026-05-08T14:58:36","slug":"we-are-driving-growth-across-latam-with-the-launch-of-our-new-strategic-asset-packs","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/en\/2026\/05\/08\/we-are-driving-growth-across-latam-with-the-launch-of-our-new-strategic-asset-packs\/","title":{"rendered":"We are driving growth across LATAM with the launch of our new strategic Asset Packs"},"content":{"rendered":"\n<p>At <strong>Iconix<\/strong>, we are taking another step forward in our commitment to the<strong> Latin American market<\/strong>. We are proud to introduce our <strong>new suite of creative tools<\/strong>, designed to <strong>enhance our partners\u2019 marketing execution<\/strong> and <strong>strengthen the presence of our brands across the region<\/strong>.<\/p>\n\n\n\n<p>As part of <strong>our vision as a global strategic partner<\/strong>, at <strong>Iconix<\/strong> we continuously work to strengthen the support ecosystem we provide to our <strong>licensees in Latin America<\/strong>. We collaborate closely with <strong>key partners such as Falabella and Suburbia<\/strong>, understanding that our role goes far beyond licensing: we become a <strong>driving force for value-added solutions that help ensure success<\/strong> in every local market.<\/p>\n\n\n\n<p>Our <strong>comprehensive support approach includes<\/strong> key initiatives such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Production of shootings and campaigns<\/strong>: We create high-quality visual content tailored to local aesthetics and market trends.<\/li>\n\n\n\n<li><strong>Influencer campaigns<\/strong>: We connect brands with profiles that align with their identity and community.<\/li>\n\n\n\n<li><strong>Trend reports and market insights:<\/strong> We share our perspective on global trends applied to the regional context.<\/li>\n\n\n\n<li><strong>Creative support materials:<\/strong> We provide ongoing support for the storytelling and visual identity of our brands.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>Asset Packs: Our new creative deployment tool<\/strong><\/p>\n\n\n\n<p>To take this support to the next level, we developed the<strong> Asset Packs <\/strong>with the purpose of enabling our licensees to execute <strong>campaigns in a fast, consistent, and high-impact way<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/05\/ILA_Web_AP_Mossimo_Moodboard-1024x571.jpg\" alt=\"\" class=\"wp-image-3070\" style=\"aspect-ratio:1.793368273571688;width:601px;height:auto\" srcset=\"https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/05\/ILA_Web_AP_Mossimo_Moodboard-1024x571.jpg 1024w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/05\/ILA_Web_AP_Mossimo_Moodboard-300x167.jpg 300w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/05\/ILA_Web_AP_Mossimo_Moodboard-768x428.jpg 768w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/05\/ILA_Web_AP_Mossimo_Moodboard-1536x857.jpg 1536w, https:\/\/iconixlatam.com\/wp-content\/uploads\/2026\/05\/ILA_Web_AP_Mossimo_Moodboard.jpg 1682w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The development of this <strong>graphic and creative kit for Mossimo<\/strong> is the best example of this <strong>vision in action.<\/strong> The brand, which has a well-established distribution network and strong presence through <strong>Falabella in the markets of Chile, Peru, and Colombia<\/strong>, now has access to this <strong>visual ecosystem<\/strong> that directly optimizes our partners\u2019 operations and ensures a <strong>consistent identity<\/strong> across every touchpoint.<\/p>\n\n\n\n<p>These <strong>strategic resources<\/strong> have been designed to support every business area:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital Content:<\/strong> We provide optimized assets for social media and strategic banners.<\/li>\n\n\n\n<li><strong>Visual Impact:<\/strong> We develop materials for point-of-sale activations and outdoor advertising campaigns.<\/li>\n\n\n\n<li><strong>Commercial Tools:<\/strong> We create visual resources for sales presentations and strategic alignment.<\/li>\n\n\n\n<li><strong>Inspiration &amp; Design:<\/strong> We deliver creative inputs that serve as the foundation for the design and development of new collections.<\/li>\n<\/ul>\n\n\n\n<p>With this launch, we reaffirm that at <strong>Iconix,<\/strong> we do not simply deliver a brand \u2014 we provide the creative infrastructure <strong>our partners<\/strong> across the region need to <strong>reach new levels of competitiveness<\/strong>.<\/p>\n\n\n\n<div style=\"display: flex; justify-content: center; margin: 20px 0;\">\n    <div style=\"width: 100%; max-width: 380px;\"> <!-- Tama\u00f1o 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region.<\/p>\n","protected":false},"author":1,"featured_media":3067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23,24],"tags":[122,38,124,125,119],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-latam-en","tag-falabella-3","tag-iconix-latam-2","tag-marketing","tag-marketing-strategy","tag-mossimo-chile-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We are driving growth across LATAM with the launch of our new strategic Asset Packs - Iconix Latin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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