{"id":2965,"date":"2025-12-05T16:26:19","date_gmt":"2025-12-05T16:26:19","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=2965"},"modified":"2025-12-05T20:13:50","modified_gmt":"2025-12-05T20:13:50","slug":"brew-mossimo-coffee-party-the-new-trend-of-coffee-fashion","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/en\/2025\/12\/05\/brew-mossimo-coffee-party-the-new-trend-of-coffee-fashion\/","title":{"rendered":"Brew Mossimo Coffee Party: The new trend of coffee + fashion"},"content":{"rendered":"\n<p>On Saturday, November 29, <strong>Brew Mossimo<\/strong> took place \u2014 an activation that marked a new step in the positioning strategy that <strong>Iconix Lat\u00edn Am\u00e9rica<\/strong> is driving for the brand in the region. The gathering brought together <strong>influencers, content creators and fashion figures<\/strong> at <strong>Dosis Caf\u00e9<\/strong> (Santiago, Chile), where the 2025 concept \u2014 centered on the intersections between worlds, styles, and forms of expression \u2014 came to life in a<strong> creative and intimate environment<\/strong>.<\/p>\n\n\n\n<p>For <strong>Iconix<\/strong>, the activation was a concrete opportunity to show how the brand\u2019s<strong> renewed identity connects with real communities<\/strong>: young people who see fashion as a <strong>space to experiment, mix, and express themselves<\/strong>. The diversity of looks and styles present reflected the essence of this new stage, turning the <strong>Coffee Party<\/strong> into a dynamic setting where aesthetics, coffee, and spontaneity blended naturally.<\/p>\n\n\n\n<div style=\"display: flex; justify-content: center; margin: 20px 0;\">\n    <iframe \n        width=\"420\" \n        height=\"236\" \n        src=\"https:\/\/www.youtube.com\/embed\/GmjQgioxvII\" \n        title=\"YouTube video player\" \n        frameborder=\"0\" \n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" \n        allowfullscreen>\n    <\/iframe>\n<\/div>\n\n\n\n<p>Among the guests, <strong>Macazana (<a href=\"https:\/\/www.instagram.com\/p\/DRvJQn-jyyg\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/p\/DRvJQn-jyyg\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">@genemacazana<\/a>)<\/strong> stood out, leading a <strong>styling workshop <\/strong>where he shared his creative vision: <em>\u201cDress as a language without rules, guided by intention and purpose\u201d<\/em>. His approach to garments allowed attendees to explore<strong>new combinations directly from the displayed collection<\/strong>.<\/p>\n\n\n\n<style>\n  .ig-embed-wrapper {\n    display: flex;\n    justify-content: center;\n    padding: 12px 0;\n  }\n\n  .ig-embed {\n    width: 100%;\n    max-width: 420px; \/* tama\u00f1o un poco m\u00e1s peque\u00f1o *\/\n    box-sizing: border-box;\n  }\n\n  .ig-embed .instagram-media {\n    border-radius: 8px;\n    box-shadow: 0 6px 18px rgba(0,0,0,0.08);\n    overflow: hidden;\n  }\n<\/style>\n\n<div class=\"ig-embed-wrapper\">\n  <div class=\"ig-embed\">\n    <blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DRvJQn-jyyg\/\" data-instgrm-version=\"14\" style=\"background:#FFF; border:0; margin:0; padding:0;\">\n      <a href=\"https:\/\/www.instagram.com\/p\/DRvJQn-jyyg\/\"><\/a>\n    <\/blockquote>\n  <\/div>\n<\/div>\n\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n<noscript>\n  <div style=\"text-align:center; margin:8px 0;\">\n    <a href=\"https:\/\/www.instagram.com\/p\/DRvJQn-jyyg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ver publicaci\u00f3n en Instagram<\/a>\n  <\/div>\n<\/noscript>\n\n\n\n<p>Amid music and good coffee, the face of <strong>Mossimo<\/strong>, <strong>Austin Palao (<a href=\"https:\/\/www.instagram.com\/reel\/DQw7j0Gkfd-\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/reel\/DQw7j0Gkfd-\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">@austinpalaoc<\/a>)<\/strong>, also took part, speaking with content creators and fashion profiles attending the event, <strong>bringing closeness and embodying the brand\u2019s modern spirit<\/strong>.<\/p>\n\n\n\n<p>The production of <strong>Brew Mossimo<\/strong> was executed with <strong>high strategic standards<\/strong>, which enabled <strong>broad coverage<\/strong> and <strong>strengthened the visibility of our first edition<\/strong>. Among the attendees was <strong><a href=\"https:\/\/www.revistasarah.cl\/brew-mossimo-la-moda-que-vive-la-noche-en-el-dia\/\" data-type=\"link\" data-id=\"https:\/\/www.revistasarah.cl\/brew-mossimo-la-moda-que-vive-la-noche-en-el-dia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revista Sarah<\/a><\/strong>, which conducted interviews and captured the event\u2019s key moments, contributing to expanding the reach and relevance of the activation.<\/p>\n\n\n\n<style>\n  .ig-embed-wrapper {\n    display: flex;\n    justify-content: center;\n    padding: 12px 0;\n  }\n\n  .ig-embed {\n    width: 100%;\n    max-width: 420px; \/* tama\u00f1o reducido *\/\n    box-sizing: border-box;\n  }\n\n  .ig-embed .instagram-media {\n    border-radius: 8px;\n    box-shadow: 0 6px 18px rgba(0,0,0,0.08);\n    overflow: hidden;\n  }\n<\/style>\n\n<div class=\"ig-embed-wrapper\">\n  <div class=\"ig-embed\">\n    <blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DRw5meQkXGf\/\" data-instgrm-version=\"14\" style=\"background:#FFF; border:0; margin:0; padding:0;\">\n      <a href=\"https:\/\/www.instagram.com\/p\/DRw5meQkXGf\/\"><\/a>\n    <\/blockquote>\n  <\/div>\n<\/div>\n\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n<noscript>\n  <div style=\"text-align:center; margin:8px 0;\">\n    <a href=\"https:\/\/www.instagram.com\/p\/DRw5meQkXGf\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n      Ver publicaci\u00f3n en Instagram\n    <\/a>\n  <\/div>\n<\/noscript>\n\n\n\n<p>The <strong>Coffee Party<\/strong> reaffirmed the brand\u2019s vision: <strong>When two worlds cross, something new is born.<\/strong> Blending garments, ideas, and people sparks <strong>new forms of expression and transforms the way we experience fashion<\/strong>. From <strong>Iconix Lat\u00edn Am\u00e9rica<\/strong>, we remain committed to anticipating movements, exploring new industry dynamics, and continuing to grow in line with what the sector and our audiences demand.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An activation that celebrated the intersections between worlds \u2014 looks, creativity, and the ritual of coffee \u2014 in an afternoon filled with personal expression and authentic encounters alongside Mossimo.<\/p>\n","protected":false},"author":1,"featured_media":2955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brew Mossimo Coffee Party: The new trend of coffee + fashion - 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