{"id":2884,"date":"2025-09-09T17:05:50","date_gmt":"2025-09-09T17:05:50","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=2884"},"modified":"2025-09-10T17:14:58","modified_gmt":"2025-09-10T17:14:58","slug":"bershka-x-ecko-unltd-the-authenticity-of-streetwear-with-the-new-generations","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/en\/2025\/09\/09\/bershka-x-ecko-unltd-the-authenticity-of-streetwear-with-the-new-generations\/","title":{"rendered":"BERSHKA x ECKO UNLTD: The authenticity of streetwear with the new generations."},"content":{"rendered":"\n

At Iconix<\/strong>, we celebrate the collaboration between Bershka and Ecko Unltd<\/strong>, one of the most influential streetwear brands<\/strong> of the 2000s<\/strong>. <\/strong>Together they present an international capsule<\/strong> collection that pays tribute to bold, uncompromising urban style, consolidating Ecko Unltd <\/strong>on a high-impact stage alongside one of the world\u2019s largest and most recognized retailers.<\/p>\n\n\n\n

With roots in graffiti, hip-hop, and skateboarding, Ecko Unltd <\/strong>defined an entire generation that saw fashion as an extension of attitude. Its rhino logo and unmistakable aesthetic are reinterpreted through Bershka\u2019s<\/strong> vision, bringing a contemporary approach <\/strong>that resonates with today\u2019s youth culture.<\/strong><\/p>\n\n\n\n

The capsule includes varsity jackets<\/strong> in synthetic leather, corduroy-effect overshirts<\/strong>, sweatshirts<\/strong>, cotton garments<\/strong>, technical fabrics<\/strong>, and denim<\/strong> in loose cuts and raw finishes, along with graphic pieces featuring reinvented logos<\/strong>, bold prints<\/strong>, and high-impact designs<\/strong>. The proposal preserves the rebellious DNA<\/strong> of Ecko Unltd<\/strong> while elevating sportswear into a more refined aesthetic.<\/p>\n\n\n\n

Daisy Laramy-Binks, Managing Director of Iconix International EMEA, highlighted the relevance of this alliance<\/strong>: \u201cWe are delighted to partner with Bershka on what is not only a strong collection that perfectly encapsulates the DNA of the Ecko Unltd brand, but also such an impactful shop-in-shop experience for brand fans. We are especially honored that Ecko Unltd is part of Bershka\u2019s first augmented reality store launch, bringing a new level of interactivity and futurism to consumers and to retail.\u201d<\/em><\/p>\n\n\n\n

The capsule collection is now available in Bershka stores and online worldwide<\/strong>, marking a new chapter in the history of Ecko Unltd<\/strong> and reinforcing Iconix\u2019s <\/strong>commitment to projecting our brands toward new audiences through high-impact strategic collaborations.<\/p>\n\n\n\n

Introducing ECKO UNLTD X BERSHKA:<\/strong><\/p>\n\n\n\n\n

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