{"id":2811,"date":"2025-08-18T19:34:34","date_gmt":"2025-08-18T19:34:34","guid":{"rendered":"https:\/\/iconixlatam.com\/?p=2811"},"modified":"2025-08-18T19:52:00","modified_gmt":"2025-08-18T19:52:00","slug":"ecko-unltd-introduces-jalen-williams-as-new-brand-ambassador-and-capsule-collaborator-2","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/en\/2025\/08\/18\/ecko-unltd-introduces-jalen-williams-as-new-brand-ambassador-and-capsule-collaborator-2\/","title":{"rendered":"Rocawear lands in Brazil with its first collection in collaboration with Respect"},"content":{"rendered":"\n<p>Global streetwear reached a new milestone in <strong>July 2025<\/strong>: the iconic brand founded by <strong>JAY-Z<\/strong>, <strong>Rocawear<\/strong>, officially launched its first collection in<strong> Brazil <\/strong>through an unprecedented partnership with <strong>Respect<\/strong>, a leading name in the country\u2019s urban fashion scene.<\/p>\n\n\n\n<p>What began as an idea on the streets of <strong>Brooklyn in 1999<\/strong> has become a manifesto of hip-hop and street style. Over more than two decades, it has set global trends and been worn\u2014both on stage and in everyday life\u2014by artists such as <strong>Rihanna, Kanye West, Chris Brown, Alicia Keys, Pharrell Williams,<\/strong> and <strong>Beyonc\u00e9.<\/strong><\/p>\n\n\n\n<p>Under the ownership of <strong>Iconix International<\/strong>, <strong>Rocawear <\/strong>has expanded its international footprint\u2014this time to<strong> Brazil<\/strong>\u2014finding in <strong>Respect Brand<\/strong> a partner with the same energy and deep connection to the streets.<\/p>\n\n\n\n<p>This collaboration not only brings new pieces to the market but also marks the beginning of a new era for <strong>South American streetwear<\/strong>, where two iconic brands unite\u2014without gender distinctions\u2014to represent those who live and breathe urban culture.<\/p>\n\n\n\n<p>You can now explore the latest drops from the <strong>Rocawear x Respect Brand<\/strong> collection at <strong><a href=\"https:\/\/www.respectbrand.com.br\/\" data-type=\"link\" data-id=\"https:\/\/www.respectbrand.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">respectbr.com.br<\/a><\/strong>.<\/p>\n\n\n\n<p>For more updates and launches, follow us on Instagram: <strong><a href=\"https:\/\/www.instagram.com\/rocawear\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/rocawear\/\" target=\"_blank\" rel=\"noreferrer noopener\">@rocawear<\/a><\/strong> and <strong><a href=\"https:\/\/www.instagram.com\/respectbrand_\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/respectbrand_\/\" target=\"_blank\" rel=\"noreferrer noopener\">@respectbrand<\/a><\/strong><\/p>\n\n\n\n<p>From Brooklyn to Brazil:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMdparey1nt\/\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; margin: 1px; max-width:540px; width:100%;\"><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>Two powerhouses of urban fashion unite with style, culture, and authenticity.<\/p>\n","protected":false},"author":1,"featured_media":2802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[35,37,36,34],"class_list":["post-2811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam-en","tag-brasil-2","tag-jay-z-2","tag-respect-brand-2","tag-rocawear-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rocawear lands in Brazil with its first collection in collaboration with Respect - Iconix Latin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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