{"id":2183,"date":"2025-03-21T14:19:11","date_gmt":"2025-03-21T14:19:11","guid":{"rendered":"https:\/\/iconixlatam.com\/2025\/03\/21\/mossimo-chile-transforma-la-experiencia-de-compra-con-tecnologia-digital-self\/"},"modified":"2025-06-26T20:17:05","modified_gmt":"2025-06-26T20:17:05","slug":"mossimo-chile-transforms-the-shopping-experience-with-digital-self-technology","status":"publish","type":"post","link":"https:\/\/iconixlatam.com\/en\/2025\/03\/21\/mossimo-chile-transforms-the-shopping-experience-with-digital-self-technology\/","title":{"rendered":"Mossimo Chile transforms the shopping experience with digital self technology\u00a0"},"content":{"rendered":"\n<p>Mossimo has redefined the shopping experience by blending fashion and technology in an innovative event at Falabella Mall, Santiago, Chile. The immersive activation introduced customers to Digital Self, where physical and digital worlds converge.&nbsp;<\/p>\n\n\n\n<p>The launch of the latest collection, inspired by Metaverse creativity and real-world sensory connections, included:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital Closet with augmented reality (AR): try on outfits in real-time with a digital mirror.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion Museum in virtual reality (VR): explore Mossimo\u2019s collections through a virtual lens.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Style Stations: professional hairstyling and makeup consultations.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Photobooth Fun: take home personalized polaroid memories.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>The event was held on November 21 and featured influencers such as Austin Palaoc, Melina Noto, and Matiking.&nbsp;<\/p>\n\n\n\n<p>Guido Castignani, LATAM Marketing Director, stated: &#8220;This event reflects Mossimo\u2019s bold DNA and its commitment to innovation.&#8221;&nbsp;<\/p>\n\n\n\n<p>With Digital Self, Mossimo cements its position as a leader in merging fashion and technology, offering a glimpse into the future of retail where online and offline experiences come together.&nbsp;<\/p>\n\n\n\n<p>For more information, visit <a href=\"https:\/\/lnkd.in\/dstrM_2h\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/lnkd.in\/dstrM_2h<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mossimo has redefined the shopping experience by blending fashion and technology in an innovative event at Falabella Mall, Santiago, Chile. The immersive activation introduced customers to Digital Self, where physical and digital worlds converge.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":2017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mossimo Chile transforms the shopping experience with digital self technology\u00a0 - Iconix Latin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconixlatam.com\/en\/2025\/03\/21\/mossimo-chile-transforms-the-shopping-experience-with-digital-self-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mossimo Chile transforms the shopping experience with digital self technology\u00a0 - Iconix Latin\" \/>\n<meta property=\"og:description\" content=\"Mossimo has redefined the shopping experience by blending fashion and technology in an innovative event at Falabella Mall, Santiago, Chile. 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