{"id":2154,"date":"2025-05-16T18:27:08","date_gmt":"2025-05-16T18:27:08","guid":{"rendered":"https:\/\/iconixlatam.com\/licenciar\/"},"modified":"2025-07-08T21:23:27","modified_gmt":"2025-07-08T21:23:27","slug":"get-a-license","status":"publish","type":"page","link":"https:\/\/iconixlatam.com\/en\/get-a-license\/","title":{"rendered":"Get a license"},"content":{"rendered":"\t\t
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How to license a brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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First step<\/strong>
Choose the brand you\u2019re interested in. <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe share a portfolio of brands and licensing options tailored to each client\u2019s goals. If there\u2019s mutual interest, we arrange a meeting to understand your business objectives and evaluate if our brand aligns with your needs and strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee brands<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Second step<\/strong>
We define the business terms together, which are outlined in a non-binding term sheet: <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\u2192 TERRITORY\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>* Where the products will be sold (countries, regions).<\/span><\/p>

\u2192 CATEGORIES\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>* What products are included (apparel, footwear, accessories, and more).<\/span><\/p>

\u2192 DISTRIBUTION CHANNELS\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>* Wholesale, owned retail, e-commerce, physical stores, and more.<\/span><\/p>

\u2192 ROYALTIES\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>* Percentage of sales paid to the licensor.<\/span><\/p>

\u2192 GUARANTEED MINIMUMS\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>* Minimum royalties secured per year.<\/span><\/p>

\u2192 CONTRACT DURATION\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>* Example: 5 years + renewal option.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2192 TERRITORY
<\/span>* What products are included (apparel, footwear, accessories, and more).<\/span><\/p>

\u2192 CATEGORIES
<\/span>* What products are included (apparel, footwear, accessories, and more).<\/span><\/p>

\u2192 DISTRIBUTION CHANNELS
<\/span>* Wholesale, owned retail, e-commerce, physical stores, and more.<\/span><\/p>

\u2192 ROYALTIES
<\/span>* Percentage of sales paid to the licensor.<\/span><\/p>

\u2192 GUARANTEED MINIMUMS
<\/span>* Minimum royalties secured per year.<\/span><\/p>

\u2192 CONTRACT DURATION
<\/span>* Example: 5 years + renewal option.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Third step<\/strong>
Contract drafting, review, and signature. <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  1. Iconix drafts the agreement including all legal terms.<\/span><\/li>\n \t
  2. The licensee reviews it with their legal team and shares feedback.<\/span><\/li>\n \t
  3. Both parties sign the final contract, formalizing the partnership.<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    Fourth step<\/strong>
    Brand onboarding & access to resources. <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tWe provide brand guidelines and materials, and conduct a full onboarding. We also present the marketing tools and support Iconix offers to help boost implementation.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    Fifth step<\/strong>
    Product development & launch. <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tWe offer personalized consulting throughout the contract to maximize the license\u2019s success potential.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    How to license a brand First stepChoose the brand you\u2019re interested in. We share a portfolio of brands and licensing options tailored to each client\u2019s goals. If there\u2019s mutual interest, we arrange a meeting to understand your business objectives and evaluate if our brand aligns with your needs and strategy. See brands Second stepWe define […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2154","page","type-page","status-publish","hentry"],"yoast_head":"\nGet a license - Iconix Latin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iconixlatam.com\/en\/get-a-license\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get a license - Iconix Latin\" \/>\n<meta property=\"og:description\" content=\"How to license a brand First stepChoose the brand you\u2019re interested in. We share a portfolio of brands and licensing options tailored to each client\u2019s goals. If there\u2019s mutual interest, we arrange a meeting to understand your business objectives and evaluate if our brand aligns with your needs and strategy. 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