We are more than a holding company. We drive some of the world’s most recognized brands.

With an innovative and business-oriented approach, we provide end-to-end brand management solutions to maximize global value.
In addition to boosting performance through strategic licensing, we develop tailored marketing plans and enable a first-class product sourcing network.

Thanks to our strong network of partners and international presence, we deliver high-quality, on-trend, and relevant products to millions of consumers, adapting to the demands of Latin America and beyond.

At Iconix, we help brands connect, evolve, and shine to their fullest potential.

Licensing partner solutions

Social Media

Strong and Connected Communities

We manage Facebook and Instagram profiles with a comprehensive approach: engaging content creation, strategic influencer campaigns, and effective paid media. We build strong communities that connect with our brands and boost e-commerce performance to maximize digital results.

Photo & Video Shoots

Photo & Video Production

We turn collections into true works of visual art. Our team creates captivating photos and videos that highlight each design and connect with its audience.

Trend Reports

Anticipating Consumer Behavior

We stay one step ahead with trend reports that uncover emerging consumer habits, needs, and desires. With relevant and forward-looking insights, our licensees can make strategic decisions aligned with market demands.

Design

Graphic Design & AI: Boosting Sales Across Platforms

From eye-catching in-store displays and booths to impactful visuals for social media, our design team brings your ideas to life. We also integrate AI tools to imagine the brand universe and surprise consumers.

Influencer Campaigns

We Connect with Your Community

We let consumers experience our brands’ style and essence through carefully curated influencer campaigns. We collaborate with creators and artists who align with each new collection, amplifying its concept and creating authentic connections.

Experiential Marketing

Bringing Your Collections to Life

Our experiential marketing actions bring collections to life, allowing consumers to interact in immersive and dynamic environments. From exclusive events to interactive activations, we create memorable moments that strengthen emotional bonds between brands and consumers.

Apparel Design

Creativity that Drives Opportunities

We help grow your business by advising on collection development and custom print design. We analyze brand opportunities and consumer trends to craft unique pieces that truly resonate with your audience.

Media Campaigns

We Amplify Your Brand on the Right Platforms.

We maximize your brand’s visibility with strategic advertising campaigns across your social channels. We design tailored paid media plans that highlight your products and connect emotionally with your audience—driving engagement, loyalty, and future sales.

Trade Marketing

Standing Out at Retail

We support our brands with effective retail campaigns that ensure the best product display, seasonal promotion visibility, and steady in-store stock. Our strategic trade marketing approach enhances the in-store consumer experience, strengthens brand presence, and drives sales opportunities.

Business Consulting

Driving your growth—closely and as a team

Our commercial team provides ongoing support tailored to each licensee’s needs, offering strategic guidance and personalized follow-up. We work to strengthen every brand and maximize our partners’ results, building long-term relationships based on mutual growth.