Mossimo has redefined the shopping experience by blending fashion and technology in an innovative event at Falabella Mall, Santiago, Chile. The immersive activation introduced customers to Digital Self, where physical and digital worlds converge.
The launch of the latest collection, inspired by Metaverse creativity and real-world sensory connections, included:
- Digital Closet with augmented reality (AR): try on outfits in real-time with a digital mirror.
- Fashion Museum in virtual reality (VR): explore Mossimo’s collections through a virtual lens.
- Style Stations: professional hairstyling and makeup consultations.
- Photobooth Fun: take home personalized polaroid memories.
The event was held on November 21 and featured influencers such as Austin Palaoc, Melina Noto, and Matiking.
Guido Castignani, LATAM Marketing Director, stated: “This event reflects Mossimo’s bold DNA and its commitment to innovation.”
With Digital Self, Mossimo cements its position as a leader in merging fashion and technology, offering a glimpse into the future of retail where online and offline experiences come together.
For more information, visit https://lnkd.in/dstrM_2h.
