How to license a brand

First step
Choose the brand you’re interested in.

We share a portfolio of brands and licensing options tailored to each client’s goals. If there’s mutual interest, we arrange a meeting to understand your business objectives and evaluate if our brand aligns with your needs and strategy.

Second step
We define the business terms together, which are outlined in a non-binding term sheet:

→ TERRITORY * Where the products will be sold (countries, regions).

→ CATEGORIES * What products are included (apparel, footwear, accessories, and more).

→ DISTRIBUTION CHANNELS * Wholesale, owned retail, e-commerce, physical stores, and more.

→ ROYALTIES * Percentage of sales paid to the licensor.

→ GUARANTEED MINIMUMS * Minimum royalties secured per year.

→ CONTRACT DURATION * Example: 5 years + renewal option.

→ TERRITORY
* What products are included (apparel, footwear, accessories, and more).

→ CATEGORIES
* What products are included (apparel, footwear, accessories, and more).

→ DISTRIBUTION CHANNELS
* Wholesale, owned retail, e-commerce, physical stores, and more.

→ ROYALTIES
* Percentage of sales paid to the licensor.

→ GUARANTEED MINIMUMS
* Minimum royalties secured per year.

→ CONTRACT DURATION
* Example: 5 years + renewal option.

Third step
Contract drafting, review, and signature.

Iconix drafts the agreement including all legal terms.
The licensee reviews it with their legal team and shares feedback.
Both parties sign the final contract, formalizing the partnership.

Fourth step
Brand onboarding & access to resources.

We provide brand guidelines and materials, and conduct a full onboarding. We also present the marketing tools and support Iconix offers to help boost implementation.

Fifth step
Product development & launch.

We offer personalized consulting throughout the contract to maximize the license’s success potential.