On Saturday, November 29, Brew Mossimo took place — an activation that marked a new step in the positioning strategy that Iconix Latín América is driving for the brand in the region. The gathering brought together influencers, content creators and fashion figures at Dosis Café (Santiago, Chile), where the 2025 concept — centered on the intersections between worlds, styles, and forms of expression — came to life in a creative and intimate environment.
For Iconix, the activation was a concrete opportunity to show how the brand’s renewed identity connects with real communities: young people who see fashion as a space to experiment, mix, and express themselves. The diversity of looks and styles present reflected the essence of this new stage, turning the Coffee Party into a dynamic setting where aesthetics, coffee, and spontaneity blended naturally.
Among the guests, Macazana (@genemacazana) stood out, leading a styling workshop where he shared his creative vision: “Dress as a language without rules, guided by intention and purpose”. His approach to garments allowed attendees to explorenew combinations directly from the displayed collection.
Amid music and good coffee, the face of Mossimo, Austin Palao (@austinpalaoc), also took part, speaking with content creators and fashion profiles attending the event, bringing closeness and embodying the brand’s modern spirit.
The production of Brew Mossimo was executed with high strategic standards, which enabled broad coverage and strengthened the visibility of our first edition. Among the attendees was Revista Sarah, which conducted interviews and captured the event’s key moments, contributing to expanding the reach and relevance of the activation.
The Coffee Party reaffirmed the brand’s vision: When two worlds cross, something new is born. Blending garments, ideas, and people sparks new forms of expression and transforms the way we experience fashion. From Iconix Latín América, we remain committed to anticipating movements, exploring new industry dynamics, and continuing to grow in line with what the sector and our audiences demand.
