The international sportswear brand Starter has launched its first joint project with Zara Kids, an alliance that marks a milestone and a new achievement for Iconix International. The capsule features a selection of apparel and accessories designed for children and teenagers, including t-shirts, hoodies, jackets, joggers, shorts, caps, and socks, all co-branded under the Starter x Zara label.
The collection seeks to merge the American brand’s sporting heritage with the European company’s contemporary vision, offering versatile and comfortable designs tailored to accompany the daily rhythm of young people. These pieces were created to blend practicality and style, without losing the urban attitude that has defined Starter since its beginnings.
As part of this announcement, Emma James, Commercial & Marketing Manager at Iconix International EMEA, highlighted the strategic importance of this partnership for the company:
“Starter has always represented iconic sports style, attitude, and legacy. Collaborating with Zara allows us to share Starter’s signature looks, led by its logo, with a new generation that values both expression and comfort.”
The Starter x Zara Kids collection is now available in Zara stores across Europe and through its online platform, consolidating a collaboration that expands the brand’s reach to new generations while reaffirming its presence in the international market.
Discover the latest from Starter x Zara Kids:
