At Iconix, we celebrate the collaboration between Bershka and Ecko Unltd, one of the most influential streetwear brands of the 2000s. Together they present an international capsule collection that pays tribute to bold, uncompromising urban style, consolidating Ecko Unltd on a high-impact stage alongside one of the world’s largest and most recognized retailers.
With roots in graffiti, hip-hop, and skateboarding, Ecko Unltd defined an entire generation that saw fashion as an extension of attitude. Its rhino logo and unmistakable aesthetic are reinterpreted through Bershka’s vision, bringing a contemporary approach that resonates with today’s youth culture.
The capsule includes varsity jackets in synthetic leather, corduroy-effect overshirts, sweatshirts, cotton garments, technical fabrics, and denim in loose cuts and raw finishes, along with graphic pieces featuring reinvented logos, bold prints, and high-impact designs. The proposal preserves the rebellious DNA of Ecko Unltd while elevating sportswear into a more refined aesthetic.
Daisy Laramy-Binks, Managing Director of Iconix International EMEA, highlighted the relevance of this alliance: “We are delighted to partner with Bershka on what is not only a strong collection that perfectly encapsulates the DNA of the Ecko Unltd brand, but also such an impactful shop-in-shop experience for brand fans. We are especially honored that Ecko Unltd is part of Bershka’s first augmented reality store launch, bringing a new level of interactivity and futurism to consumers and to retail.”
The capsule collection is now available in Bershka stores and online worldwide, marking a new chapter in the history of Ecko Unltd and reinforcing Iconix’s commitment to projecting our brands toward new audiences through high-impact strategic collaborations.
Introducing ECKO UNLTD X BERSHKA:
