On August 27 and 28, Luciana Abatti, LATAM Finance Manager, and Natalia Sinato, Business Director for Brazil, led Iconix Latin America’s participation in Licensing Con 2025, the most important licensing fair in Brazil. The event, held in São Paulo, brought together global brands, retailers, studios, and industry professionals as a strategic hub to build partnerships, boost business, and explore new trends.
The Iconix booth showcased the company’s full portfolio of brands: Starter, Mossimo, Ecko Unltd, Rocawear, Ed Hardy, Pony, Hoodrich, Umbro, among others. The presentation attracted both current partners and potential licensees, generating a high flow of visitors and strengthening Iconix’s relevance in the Brazilian market.
For Luciana Abatti, the experience was “inspiring and motivating to keep believing that Brazil is a country of great opportunities.” She also emphasized the importance of in-person meetings: “It was very meaningful to personally meet licensees with whom I had only had virtual contact. That will make the daily relationship much easier.”
In the same vein, Natalia Sinato valued the dynamism of the fair: “It was an inspiring, dynamic, and opportunity-filled experience for Iconix’s brands,” she noted. She also highlighted the richness of the gathering: “The diversity of brands, characters, and professionals brought together in one place created an extremely rich environment for exchanges and partnerships.”
With a booth filled with visitors at different times, Iconix Latin America reaffirmed at Licensing Con 2025 its commitment to the expansion and consolidation of its brands in the region, strengthening strategic ties and confirming its role as a key player in the licensing industry.
Relive Iconix at Licensing Con 2025: https://www.instagram.com/p/DOJxnKVEm9b/
