Global streetwear reached a new milestone in July 2025: the iconic brand founded by JAY-Z, Rocawear, officially launched its first collection in Brazil through an unprecedented partnership with Respect, a leading name in the country’s urban fashion scene.
What began as an idea on the streets of Brooklyn in 1999 has become a manifesto of hip-hop and street style. Over more than two decades, it has set global trends and been worn—both on stage and in everyday life—by artists such as Rihanna, Kanye West, Chris Brown, Alicia Keys, Pharrell Williams, and Beyoncé.
Under the ownership of Iconix International, Rocawear has expanded its international footprint—this time to Brazil—finding in Respect Brand a partner with the same energy and deep connection to the streets.
This collaboration not only brings new pieces to the market but also marks the beginning of a new era for South American streetwear, where two iconic brands unite—without gender distinctions—to represent those who live and breathe urban culture.
You can now explore the latest drops from the Rocawear x Respect Brand collection at respectbr.com.br.
For more updates and launches, follow us on Instagram: @rocawear and @respectbrand
From Brooklyn to Brazil:
