The iconic streetwear brand Ecko Unltd. introduces NBA All-Star Jalen “J-Dub” Williams as its new brand ambassador and exclusive capsule collaborator.
A key figure in the success of the Oklahoma City Thunder, Jalen is recognized as one of the NBA’s best-dressed players. His pre-game tunnel looks have become viral, must-see moments, making him the perfect partner for a brand that celebrates bold expression and urban culture.
“Jalen embodies everything Ecko Unltd. stands for—boldness, creativity, and authenticity,” said Andie Lipton, SVP of Marketing at Iconix. “This collaboration celebrates street culture, the brand’s legacy, and its evolution into the future.”
The Ecko Unltd. x JDub capsule collection, launching in the Holiday 2025 season, will blend the brand’s vintage streetwear vibe with modern, sport-inspired silhouettes—paying tribute to Jalen’s childhood memories and his forward-thinking style.
